Grand Seiko CEO: "Grand Seiko has always been distinct in its design, character, presentation, and more recently, its calibers. In order to further reinforce its unique appeal and reach out to a wider audience, we are today taking one step further and presenting Grand Seiko as an entirely separate brand. On all the creations we are presenting here at Baselworld, the Grand Seiko logo is at the 12 o'clock position and this will also be true for all Grand Seiko watches from now onwards."